brandhackers

user-generated branding & social media strategy resource

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Jonathan Culling is now a member of brandhackers
December 22, 2009
Rob Stoltz updated their profile
December 16, 2009
3 members updated their profile photos
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Roy Moskowitz updated their profile
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Blog Posts

Kathy Maxwelll

Why your business needs the essence of a distinctive corporate identity?

Did you ever think why the company media representatives and the brand equity managers keep staking and lay emphasis about the essentiality of owning a professional logo design to march on? Is the build up of hype about having custom design logo warranted?

It sounds pretty much explainable, doesn’t it? A logo of a company is the character of the organization which marks its unique identity. There are many competitors of your business around you very near but what really signifies you is your ou… Continue

Posted by Kathy Maxwelll on October 12, 2009 at 10:37pm

Boris d. Local SEO

You May Not Be Ranking As Well As You Think In Google

If you are an internet marketer and website owners you may be getting the wrong results when they are using Google. Hear is what is occurring. If you are like many marketers and website owners you may be a little bit obsessed with how well that your website or sites are ranking. This obsession likely causes you to check your search results daily or multiple times each day.

If this is you the results that you are getting may be false. The problem with these inaccurate results is based on what Go… Continue

Posted by Boris d. Local SEO on September 27, 2009 at 6:30pm

John Evans

The Power of Listening

When I was right out of college and working in advertising, I thought I knew it all (I mean what college kid, or any kid for that matter, doesn't?). I soon realized that the one skill I lacked the most was listening. Being a good listener is one of the most important qualities to have as a marketer or any working professional. I remember looking at various solutions for clients and thinking I was right on, but the fact was, my solutions were solving what I thought to be the problem, not what the… Continue

Posted by John Evans on September 25, 2009 at 9:46am — 1 Comment

Boris d. Local SEO

Scratch My Back Marketing Explained.

Scratch My Back Marketing is based on some very simple spiritual principals. For many of us it harkens back to Sunday school sermons. It was often taught all over the world in various religious groups that it is better to give than to receive. Sometimes these teaching were called parables. Another spin on these ancient truths is that whatever you give freely will be returned ten fold.

What Scratch My Back Marketing attempts to do is bring these ancient ways of life into the realm of internet ma… Continue

Posted by Boris d. Local SEO on September 5, 2009 at 6:50pm

Boris d. Local SEO

Social Media Done Right - A Contest That Helps Promote Your Business

A few days back, I received an interesting email from Start Up Nation. This site is an absolutely tremendous source of information for the beginning entrepreneur.

I discovered this site several months back while doing some research. I liked the site enough that I became a member. The site has become a friend of sorts. I have visited often over the last four months. The site is definitely jammed with great information.

They send me periodic updates. When I saw their email in my inbox I quickly… Continue

Posted by Boris d. Local SEO on June 24, 2009 at 10:30pm

Boris d. Local SEO

There Are No Short Cuts To Social Success

I have written and posted a series of article about how to market on social media sites. Like anything some things work and some not so much. Yet, I see the same mistakes being made over and over again.

I have gotten some push back from some in your face internet marketers when I ask them to stop these activities as it relates to me. So I have been making it a point to point out great articles that I did not write about the subject so as to deflect some of their criticism.

I found another grea… Continue

Posted by Boris d. Local SEO on June 24, 2009 at 10:30pm

Boris d. Local SEO

Social Media Works… Is It Working For You?

As internet marketers may of us struggle to get a handle on how to effectively market in a social media web 2.0 world. Social media is about building relationships. It is very difficult to sell someone when you haven’t built trust through a relationship.

We all get hit up by over aggressive marketers on social sites. You know, those who welcome you to a site and then start selling you something. We also get friends requests from people who have never contacted us before. With this in mind I did… Continue

Posted by Boris d. Local SEO on June 15, 2009 at 8:01pm

Boris d. Local SEO

Getting The Cart Before the Ox – Or How To Do Social Media Wrong! I have recently launched a social…

Getting The Cart Before the Ox – Or How To Do Social Media Wrong!

I have recently launched a social networking site in Tucson that is geared towards both profit and non profit businesses. I have also joined a slew of social media sites this year as part of The 109 Day Link Building Explosion Program. The program is based on what I call “scratch my back marketing. The whole idea is to make networking and… Continue

Posted by Boris d. Local SEO on May 30, 2009 at 5:30pm

Alice Marshall

The Voting machines controversy and its lessons Public Relations

The conduct of the voting machines manufacturers has been described as a text book example of what not to do. I have decided to write that text book.

So far as I am aware, this is the first time the reputation of an entire product line was destroyed online. How did the industry get caught unaware? Why did they keep making the same mistakes? How did they fail to appreciate the seriousness of the opposition? Above all, what lessons does the catastrophe offer for the rest of us?

These are the que… Continue

Posted by Alice Marshall on May 27, 2009 at 9:01am

Boris d. Local SEO

The Demise Of The Do Follow Lists

Just about anyway that you would search for Do Follow blogs and lists you'll find my website. It is usually in the top 3 and it has been there a long time. But Comment spam destroyed these lists. I would like to invite you to read The Demise of the Do Follow Lists.

It is a good example of how selfless actions of a few can hurt many!

Thanks,
Urban
Tucson SEO Solutions

843-882-7661… Continue

Posted by Boris d. Local SEO on May 26, 2009 at 9:30pm

daniel molano

Making money without a website

I have been marketing online in one form another for almost five years now. It never ceases to amaze me just how many different ways there are to make money online. I’m convinced that there must be at least several thousand different ways to make money online. What really amazes me is that you don’t even really need a website or technical skills in order to start to start making some serious cash online. If you know how to write articles and distribute them online as well as understand the basic… Continue

Posted by daniel molano on April 29, 2009 at 5:40pm

daniel molano

How to use Squidoo to promote your site

Squidoo is relatively new web 2.0 website that was launched in March of 2006. Squidoo allows people to build web pages, or lenses, that offer unique information to visitors. Squidoo lenses come with built in income programs like Adsense and affiliate programs like Amazon and Ebay. What many people don’t know about Squidoo is that lenses have a tendency to earn top Google rankings in the search engines. You don’t have to be a rocket scientist to know that top Google rankings mean lots of traffic.… Continue

Posted by daniel molano on April 29, 2009 at 5:38pm

robb hecht

PR 2.0

Posted by robb hecht on November 8, 2008 at 8:33am

Jay Deragon

How Do You Use Social Media?


Many people ask how us

Continue

Posted by Jay Deragon on October 17, 2008 at 1:07pm

Jay Deragon

Has The Economic Alarm Hit You Yet?

While the politicians fight over terms and condition of the proposed bailout plan the alarm really hasn’t gone off in the minds of consumers. When you put things into perspective regardless of what the proposed economic bailout looks like

Continue

Posted by Jay Deragon on September 26, 2008 at 1:49pm

Jay Deragon

Here Today, Gone Tomorrow?

Watching developments throughout the social web is a story of never ending change. Whether you are a newbie or early adopter to all

Continue

Posted by Jay Deragon on September 1, 2008 at 4:06am

Jay Deragon

Business Week Creates Business Exchange

In Kevin Kelly’s book“The New Rules for the New Economy” he states “The big will become small and the small will become big” The shift in power to individuals is the tipping point of enablement for the creation of new market dynamics fueled by “social media”.

The big media has added “social elemen… Continue

Posted by Jay Deragon on August 18, 2008 at 4:30am — 1 Comment

Jay Deragon

Which Standard is Yours?

A standard is an established norm or requirement. A de facto standard is a standard (formal or informal) that has achieved a dominant and accepted position.

It is usually a product, process, system, or technical standard that has achieved status informally by public acceptance (consensus of… Continue

Posted by Jay Deragon on July 29, 2008 at 6:20am

Jay Deragon

Which Social Media Service?


There are 48,500,000 listing on Google when you type in "Social Media Services". There are 36,100,000 listing when you type in "Social Media Business Services.
A review of the listing only five pages deep reveals "advertising, ad placement and design services" are the dominant se… Continue

Posted by Jay Deragon on July 23, 2008 at 7:17am

Jay Deragon

Will Broadcast Distribution Shift?

While the term “broadcasting” means many things most think in terms of blogs, social networks and YouTube. The next leg of the social web will progress to enable individuals, groups and entire communities to establish their own “broadcasting stations” using live and on demand video.
The tools are… Continue

Posted by Jay Deragon on June 5, 2008 at 5:05am

Forum

Kathy Maxwelll

Why your business needs the essence of a distinctive corporate identity?

Did you ever think why the company media representatives and the brand equity managers keep staking and lay emphasis about the essentiality of owning a professional logo design to march on? Is the bu…

Tagged: custom, design, logo, professional

Started by Kathy Maxwelll in Online Media Strategy Oct. 13, 2009.

Raul

Gymkhana online as a media to promote your product

Hi to everyone, Recently I started working as a responsible of a marketing online department in a tech company. I am involved defining an international strategy for launching a new tech solution and…

Started by Raul in Marketing Strategy Aug. 7, 2009.

brian halligan

Inbound Marketing Summit

Are any of you attending the InboundMarketingSummit?

Started by brian halligan in Marketing Strategy Aug. 19, 2008.

karen post

Brain block, what works for you?

I just finished an ebook called A to Z Creativity, 26 ways to more ideas. Your copy is waiting for you and is free. Just check out my new site called Oddpodz.com sign up for the weekly Idea blast. If…

Tagged: fresh, ideas, creativity, production, thinking

Started by karen post in Creative Strategy Aug. 17, 2008.

Sana Choudary

Finding media buyers or advertisers to sell ads at LA Coliseum

I am helping a company sell ad space at the LA Coliseum. I am new to this am looking for ideas on the best ways for finding and reaching media buyers. Any ideas?

Started by Sana Choudary in Marketing Strategy Aug. 14, 2008.

Julie Sturgeon

In-house turnover

Hey guys, As I mentioned in my profile, I'm a business journalist. I'm currently working on a piece exploring why in-store marketers have such a high turnover (the dirty little secret you won't sque…

Started by Julie Sturgeon in Marketing Strategy May. 20, 2008.

Jayne L. Wells

Using video to advertise and market your products and services

Tomorrow night GBN Talk Radio Show will feature Ms. Eula Mae Young, COO and Co-founder of GRIOT'S ROLL FILM PRODUCTION & SERVICES INC. If you are thinking about using video to advertise and mar…

Tagged: gbntalkradio.com, linked-in, nyc, meetup-group

Started by Jayne L. Wells in Online Video Strategy Apr. 29, 2008.

Jayne L. Wells

"How to market your brand and yourself" NYC LinkedIn Meetup Event - LIVE Radio Broadcast 5/11/08

Meeting Announcement The New York City Linked-In Meetup Group _____________________ LIVE Radio Broadcast - "Marketing your brand and yourself" When - Sunday, May 11, 2008 at 6:00 PM Where Your ho…

Tagged: market, nyc, linkedin, brand, meetup

Started by Jayne L. Wells in Brand Strategy Apr. 28, 2008.

Jayne L. Wells

8 Tips for Creating your Personal Brand

8 tips for creating your personal brand TechRepublic.com Date: April 22nd, 2008 Author: Toni Bowers Category: Career, Success, toni bowers, resume Remember back in the old days when deciding what co…

Tagged: recruitment, gunn, relations, professional, linkedin

Started by Jayne L. Wells in Brand Strategy Apr. 26, 2008.

robb hecht

Is it time to let customer information free?

Robert Scoble says to Fast Company that the Internet needs fixing: http://www.fastcompany.com/magazine/125/h biggest problem with the Web? For all the cool things we can do, Internet breakthroughs d…

Tagged: branding, data, 2.0, marketing, web

Started by robb hecht in Technology Marketing Apr. 21, 2008.

Jayne L. Wells

The Impact of Social Media on Sales, Support, Marketing, and Branding

The Impact of Social Media on Sales, Support, Marketing, and Branding by Guy Kawasaki April 17, 2008 Over at the Sun Microsystems small and medium business site, I published an interview with Jos…

Tagged: support, social, branding, impact, sales

Started by Jayne L. Wells in Social Media Strategy Apr. 18, 2008.

robb hecht

Al Ries vs. Seth Godin 8 Replies

Who is the greater marketing strategist, Al Ries or Seth Godin?

Started by robb hecht in Marketing Strategy. Last reply by brian halligan Aug. 19, 2008.

re: Tonight Show CGM Contest

A message to all members of brandhackers

Brandhackers:

Opportunity for all you CGM brandhacker folks:

******************************
Hi Robb,
Thought I'd share this with you in hopes that you might find it of interest to share with your group. I thought it was a great fit considering the user generated content. It is a project that I'm working on currently. It provides the winner with some great exposure...
Brent

Last week "The Tonight Show" announced a Dockers Livermercial
Contest. Viewers have been asked to create a their own 30 second version of the Dockers' commercial. The winning
commercial will be aired on "The Tonight Show," Friday, June
13th.

More info can be fond at www.nbc.com/dockers, which features
details of the contest as well as the spoof which was aired on
"The Tonight Show."
********************************

Good luck brandhackers

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