brandhackers

user-generated branding & social media strategy

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Blog Posts

Will Broadcast Distribution Shift?

While the term “broadcasting” means many things most think in terms of blogs, social networks and YouTube. The next leg of the social web will progress to enable individuals, groups and entire communities to establish their own “broadcasting stations” using live and on demand video. The tools are… Continue

Posted by Jay Deragon on June 5th, 2008 at 8:05am — No Comments (Add)

Who Will Lead?

There are three elements that control the value chain of the social web: access, creation and distribution. Are the ISP’s, Cable and Wireless operators sitting in a prime position to create a new market? Capturing or leading consumer movements towards convergence of media access, creati… Continue

Posted by Jay Deragon on April 28th, 2008 at 11:41am — No Comments (Add)

brandhacker meetup

Posted by robb hecht on April 13th, 2008 at 5:52pm — No Comments (Add)

Can You Imagine?

Every week we find new developments within the social web that stem from those who imagine then create. The innovations flow like rivers swelling into waves of change unexpected, unforeseen and unknowable accept for those that create the innovations from their imaginations. We’ve witnessed massiv… Continue

Posted by Jay Deragon on April 7th, 2008 at 12:20pm — No Comments (Add)

Is Facebook Growing Up?

The recent hires by Facebook, see story below, show that Zuckerberg is making some moves to take Facebook to the next level. But will it be the right level or a small step forward based on advertising models? It appears as though Facebook is relying on advertising models as… Continue

Posted by Jay Deragon on March 6th, 2008 at 6:45am — No Comments (Add)

Who is Talking About Your Brand?

Coke Cola has an estimated brand equity value of over $67 billion, making Coke the number one brand in the world. Amazing for a company that sells sugar and water in a can. Branding is a critical process for any company and protecting a brands image and market positio… Continue

Posted by Jay Deragon on March 4th, 2008 at 6:24am — No Comments (Add)

Where Is My Customer (Waldo)?

This week Doc Searls and myself are facilitating a webcast titled “Where is The Customer?. The webcast is sponsored by Oracle, Znet, Bnet, Business Week and The Customer Collective. In preparing thoughts for this broadcast we began asking ourselves exactly where is the customer and who would know? It kind of reminds me of the p… Continue

Posted by Jay Deragon on February 26th, 2008 at 6:25am — 2 Comments (Add)

What Is The Next Shift In Video?

What is The Next Shift in Video?

With some 28 billion videos streamed online in 2007–up 50% from 2006–it’s not surprising that new businesses are sprouting up around this digital explosion. Each day on YouTube, more than 50 million video views are delivered and 45,000 new clips are uploaded. Google and Yahoo have video… Continue

Posted by Jay Deragon on February 26th, 2008 at 6:21am — No Comments (Add)

Can We Control What We Don't Understand?

Can We Control What We Don’t Understand?Most of today’s business models are driven by the desire to control or influence the desired end results.

Control has been an issue of conflict in human nature since the beginning of time. History has shown us that in business, government and society controlling the thoughts, actions and outcomes of the mas…

Continue

Posted by Jay Deragon on February 4th, 2008 at 5:18am — 1 Comment (Add)

Aiming To Stand Out In A Gadget Paradise

Aiming To Stand Out In A Gadget Paradise

PATRICK SEITZ
Investor's Business Daily

Jan 25, 2008 09:44 EST

With more than 2,700 companies jostling to get noticed at the humongous Consumer Electronics Show earlier this month in Las Vegas, many found it hard to get heard above the din.

But a good nu

Continue

Posted by robb hecht on January 30th, 2008 at 8:45pm — No Comments (Add)

Forum

In-house turnover

Hey guys, As I mentioned in my profile, I'm a business journalist. I'm currently working on a piece exploring why in-store marketers have such a high turnover (the dirty little secret you won't sq...

Started by Julie Sturgeon in Marketing Strategy May 20.

Using video to advertise and market your products and services

Tomorrow night GBN Talk Radio Show will feature Ms. Eula Mae Young, COO and Co-founder of GRIOT'S ROLL FILM PRODUCTION & SERVICES INC. If you are thinking about using video to advertise and m...

Tagged: gbntalkradio.com, linked-in, nyc, meetup-group

Started by Jayne L. Wells in Online Video Strategy Apr 29.

"How to market your brand and yourself" NYC LinkedIn Meetup Event - LIVE Radio Broadcast 5/11/08

Meeting Announcement The New York City Linked-In Meetup Group _____________________ LIVE Radio Broadcast - "Marketing your brand and yourself" When - Sunday, May 11, 2008 at 6:00 PM Where Your ...

Tagged: market, nyc, linkedin, brand, meetup

Started by Jayne L. Wells in Brand Strategy Apr 28.

8 Tips for Creating your Personal Brand

8 tips for creating your personal brand TechRepublic.com Date: April 22nd, 2008 Author: Toni Bowers Category: Career, Success, toni bowers, resume Remember back in the old days when deciding what ...

Tagged: recruitment, gunn, relations, professional, linkedin

Started by Jayne L. Wells in Brand Strategy Apr 26.

Is it time to let customer information free?

Robert Scoble says to Fast Company that the Internet needs fixing: http://www.fastcompany.com/magazine/125/h biggest problem with the Web? For all the cool things we can do, Internet breakthroughs...

Tagged: branding, data, 2.0, marketing, web

Started by robb hecht in Technology Marketing Apr 21.

The Impact of Social Media on Sales, Support, Marketing, and Branding

The Impact of Social Media on Sales, Support, Marketing, and Branding by Guy Kawasaki April 17, 2008 Over at the Sun Microsystems small and medium business site, I published an interview with J...

Tagged: support, social, branding, impact, sales

Started by Jayne L. Wells in Social Media Strategy Apr 18.

Al Ries vs. Seth Godin 7 Replies

Who is the greater marketing strategist, Al Ries or Seth Godin?

Started by robb hecht in Marketing Strategy. Last reply by Jay Deragon Apr 28.

re: Tonight Show CGM Contest

A message to all members of brandhackers

Brandhackers:

Opportunity for all you CGM brandhacker folks:

******************************
Hi Robb,
Thought I'd share this with you in hopes that you might find it of interest to share with your group. I thought it was a great fit considering the user generated content. It is a project that I'm working on currently. It provides the winner with some great exposure...
Brent

Last week "The Tonight Show" announced a Dockers Livermercial
Contest. Viewers have been asked to create a their own 30 second version of the Dockers' commercial. The winning
commercial will be aired on "The Tonight Show," Friday, June
13th.

More info can be fond at www.nbc.com/dockers, which features
details of the contest as well as the spoof which was aired on
"The Tonight Show."
********************************

Good luck brandhackers

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