user-generated branding & social media strategy resource
Is it time to let customer information free?
Robert Scoble says to Fast Company that the Internet needs fixing:
http://www.fastcompany.com/magazine/125/how-to-fix-the-web.html
"My biggest problem with the Web? For all the
cool things we can do, Internet breakthroughs
don't play well together -- or even talk to
one another. Ironic, no? The Internet, which
is shorthand for "interconnected network" and
is one of the most significant achievements
in the history of communication, is often
broken because applications don't interact.
We spend all our time hopping from one island
of information to another, repeating the same
tasks, costing ourselves and our businesses
time and money. The good news is that, even
as I complain, there are efforts under way to
make things better."
Do you agree with Scoble's premise that it's
time that we stop hoarding customers and
their information in silos for fear of them
straying. If we love them we should set them free?
http://www.fastcompany.com/magazine/125/how-to-fix-the-web.html
"My biggest problem with the Web? For all the
cool things we can do, Internet breakthroughs
don't play well together -- or even talk to
one another. Ironic, no? The Internet, which
is shorthand for "interconnected network" and
is one of the most significant achievements
in the history of communication, is often
broken because applications don't interact.
We spend all our time hopping from one island
of information to another, repeating the same
tasks, costing ourselves and our businesses
time and money. The good news is that, even
as I complain, there are efforts under way to
make things better."
Do you agree with Scoble's premise that it's
time that we stop hoarding customers and
their information in silos for fear of them
straying. If we love them we should set them free?
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