Share 'The Voting machines controversy and its lessons Public Relations'

The conduct of the voting machines manufacturers has been described as a text book example of what not to do. I have decided to write that text book. So far as I am aware, this is the first time the reputation of an entire product line was destroyed online. How did the industry get caught unaware? Why did they keep making the same mistakes? How did they fail to appreciate the seriousness of the…