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Alice Marshall's Page
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The conduct of the voting machines manufacturers has been described as a text book example of what not to do. I have decided to write that text book.
So far as I am aware, this is the first time the reputation of an entire product line was destro...
Profile Information
- Sex:
- Female
- Relationship Status:
- Single
- Favorite Brands and Why?
- Apple, it just works
- About Me:
- Alice Marshall, author of Presto Vivace Blog, is the founder of Presto Vivace, Inc., a public relations agency serving small- and medium-size technology firms. In February of 2004, she began to publish Presto Vivace Blog to chronicle Potomac area technology events as well as build a dialog with public relations professionals, marketers, journalists, software developers, project managers, analysts, IT departments and end users.
Alice Marshall
http://www.prestovivace.biz/
- Hometown:
- Arlingotn, VA
- Country:
- USA
Alice Marshall's Blog
The Voting machines controversy and its lessons Public Relations
The conduct of the voting machines manufacturers has been described as a text book example of what not to do. I have decided to write that text book.
So far as I am aware, this is the first time the reputation of an entire product line was destroyed online. How did the industry get caught unaware? Why did they keep making the same mistakes? How did they fail to appreciate the seriousness of the opposition? Above all, what lessons does the catastrophe offer for the rest of us?
These are the que… Continue
So far as I am aware, this is the first time the reputation of an entire product line was destroyed online. How did the industry get caught unaware? Why did they keep making the same mistakes? How did they fail to appreciate the seriousness of the opposition? Above all, what lessons does the catastrophe offer for the rest of us?
These are the que… Continue
Posted on May 27, 2009 at 9:01am —
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