Roy Moskowitz's Page

Sex:

Male

Relationship Status:

Married

Favorite Brands and Why?

All disappoint me as a consumer and marketer.

About Me:

Summary:
C-Level Management: Raising venture & angel capital. Building strategic & affinity alliances. Structured Finance. P & L responsibility. Managed diverse group of senior marketing volunteers in high profile pro bono projects.

Media, Marketing & Creative: Plans, negotiates & buys broadcast, print, out of home & new media. Writes media plans. Utilizes research tools in media selection process. Broadcast, collateral & print copywriting. PR & publicity. Sales promotion. Web design. Search engine marketing. Video Producer and writer.

New Business Development, Sales & Account Management: Lead generation. Cold calling. Closing. Develops new business decks, media kits & other sales material. Writes & negotiates contracts. Database development. Channel marketing. Generated billing from, serviced or planned & purchased media for packaged goods, food, cosmetic, fashion, fragrance, HBA, pharmaceutical, travel, retail, B2B, direct response, e-commerce, interactive media, entertainment, computer hardware, software, telecom, political, non-profit & real estate accounts.

Political: Applying the skills above to political situations. Press Relations. Strategy. Issue research & policy development. Fundraising. Volunteer recruitment. Getting Out the Vote. Developing relationships with politicians, political operatives & organizations.

Journalistic: Radio on the air talent. Newspaper, Magazine & web news writing. Blogging.

Specialties:
Media Planning, Media Negotiation, Media Buying, PR & Publicity, Barter, M & A, Political Consulting

CEO at Reciprocal Results Inc AKA R2
June 1997 – Present

FOUNDED Reciprocal Results (R2) in 1997. Media planning, buying & barter. Media barter exchanges excess inventory & other under performing assets for media time & space or other goods & services. R2 also buys & sells surplus merchandise for cash.

NEGOTIATED financial alliance to become KSL Media's, (then a $500 million buying service acquired by multibillion dollar advertising holding company True North (TN)) barter division. KSL covered and made available its own & TN’s human & capital resources in exchange for a pct of profits. KSL also jobbed out print & out of home media buying to R2. The arrangement ended in 2001 when multibillion dollar holding company Interpublic purchased TN. Also functioned as award winning agency, Dweck’s, media department during the fall of 2000.

RE-BRANDED in 2001 as full service ad agency, offering in addition to media, corporate barter & selling distressed merchandise, creative services, PR, political consulting & interactive marketing.

RECEIVED national attention handling PR for Democratic Congressional candidate Steve Harrison. Produced campaign video mailed to voters.

Communications Director at Steve Harrison For Congress
March 2006 – November 2006

Primary press contact. Wrote advertising, collateral & web copy. Responsible for media planning & buying. Search engine marketing. Issue research & strategy. Set-up Staten Island campaign headquarters. Organized fundraisers.

PERSUADED through creativity & force of will often reluctant local & national broadcast, print & online media to cover the Steve Harrison Vito Fossella NY 13th Congressional district campaign. In addition to political stories,

FACILITATED lifestyle coverage of Harrison running the NY Marathon 2 days before Election Day. The race’s initial miles are run in the district.

ENGINEERED negative publicity concerning opponent’s campaign finance scandals (Including the New York Daily News front page) & Myspace page.

CREATED viral exposure via blogs, MySpace, You Tube & other consumer generated media.

VP of Sales at SKR Resources
February 1992 – June 1997

SKR Resources (media buying service & corporate barter company) New York, NY Vice President New Business & Sales/ Director of Print & Out of Home Media /Senior Account Executive. New Business Contact. Chief Non-Broadcast Media Negotiator. De Facto Creative Director.

Account Executive at Various
September 1987 – February 1992

Worked in new business & account management for Winner Communications (media service company), Intermed Marketing Group (medical advertising & PR firm) & Broadcast Marketing Corporation (media service/barter company) during this interval as well as doing private consulting.

Marketing Director at Progressive Allergy Centers
September 1985 – June 1987

Created & implemented advertising, marketing & public relations policy for organization.

Sports Director/New Reporter at WSUL Radio
September 1984 – September 1985

On the air talent. Also worked during this period as a freelance writer & video production assistant.

Groups and Associations:
New York Advertising Club, American Association of Political Consultants, American Marketing Association, Society For American Baseball Research, The Taproot Foundation,

Syracuse University
BS, Self designed program combining Broadcast Journalism, Political Science and Speech Communications, 1980 – 1984

Student Coordinator for Alan Cranston's Presidential Campaign Varsity Athletics (Track) Intramural Athletics (Everything) Daily Orange and other Student Publications, Student Radio, Raising Money For Muscular Dystrophy by Running 10 miles backwards.

Favorite Marketing/PR/Advertising/Bran d Strategist?

Tony Schwartz

Favorite Marketing Strategy Book?

Freakomomics

Hometown:

Monticello, NY

Country:

United States