The Power of Listening

[John Evans]

When I was right out of college and working in advertising, I thought I knew it all (I mean what college kid, or any kid for that matter, doesn't?). I soon realized that the one skill I lacked the most was listening. Being a good listener is one of the most important qualities to have as a marketer or any working professional. I remember looking at various solutions for clients and thinking I was right on, but the fact was, my solutions were solving what I thought to be the problem, not what the problem actually was. Understanding your situation or problem in business is key and requires amazing listening skills.

Now let's apply this to today. Social media has given companies an amazing tool to be exceptional listeners. Now, more than ever, companies have the opportunity to listen to what consumers are saying about them. This consumer insight would have cost thousands in the past. However, marketers and product developers can now listen first and react second.

[Carina Franz]

The ability to listen is closely linked to respect and humility. These traits make the difference between pushy mediocre marketing and clever marketing strategies.