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The Voting machines controversy and its lessons Public Relations
The conduct of the voting machines manufacturers has been described as a text book example of what not to do. I have decided to write that text book.
So far as I am aware, this is the first time the reputation of an entire product line was destroyed online. How did the industry get caught unaware? Why did they keep making the same mistakes? How did they fail to appreciate the seriousness of the opposition? Above all, what lessons does the catastrophe offer for the rest of us?
These are the questions I hope to answer in my book, this article, which I wrote for The Daily Dog will give you a sense of what my book will be like. If you think you would find such a book useful, please help me write it. I am using Kickstarter, a crowdsourcing site, to raise money for the book. Please make a pledge and help me write this book
So far as I am aware, this is the first time the reputation of an entire product line was destroyed online. How did the industry get caught unaware? Why did they keep making the same mistakes? How did they fail to appreciate the seriousness of the opposition? Above all, what lessons does the catastrophe offer for the rest of us?
These are the questions I hope to answer in my book, this article, which I wrote for The Daily Dog will give you a sense of what my book will be like. If you think you would find such a book useful, please help me write it. I am using Kickstarter, a crowdsourcing site, to raise money for the book. Please make a pledge and help me write this book
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